
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
See acast.com/privacy for privacy and opt-out information.
Radio: CBLA-FM CBC Radio One Toronto
Categories: Society & Culture
Listen to the last episode:
This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offer Whoppers at McDonald’s, how Wendy’s threw a mixtape at their rivals and how the CEO of a pizza company set fire to a cease & desist letter.
See acast.com/privacy for privacy and opt-out information.
Previous episodes
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583 - S11E24 - Arch Enemies Sat, 18 Jun 2022 - 0h
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582 - S11E23 - Bookmarks 2022 Sat, 11 Jun 2022 - 0h
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581 - S11E22 - Brand Envy 2022 Sat, 04 Jun 2022 - 0h
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580 - S11E21 - "Rule Breakers" Sat, 28 May 2022 - 0h
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579 - S11E20 - Brilliantly Bland: Why Boring Sells Sat, 21 May 2022 - 0h
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578 - Rejecting The Rubik's Cube Sat, 14 May 2022 - 0h
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577 - S11E18 - Confessions of a Book Lover: The Art of Marketing Books Sat, 07 May 2022 - 0h
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576 - S11E17 - Put A Tiger in Your Tank: Advertising Gets Animated Sat, 30 Apr 2022 - 0h
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575 - S11E16 - Only in Advertising: Stories from the Front Lines Sat, 23 Apr 2022 - 0h
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574 - S11E15 - Surprising Origin Stories Sat, 16 Apr 2022 - 0h
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573 - S11E14 - From Batawa To Port Sunlight: The Story of Company Towns Sat, 09 Apr 2022 - 0h
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572 - S11E13 - My Best Mistake "Bonus" Pod to celebrate Canada Reads on CBC Mon, 04 Apr 2022 - 0h
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571 - S11E12- Lions, Panties & Hotel Keys: Hollywood Publicity Stunts Sat, 26 Mar 2022 - 0h
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570 - S11E11 - Don't Do It Advertising - Part Two Sat, 19 Mar 2022 - 0h
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569 - S11E10 - Don't Do It Advertising Sat, 12 Mar 2022 - 0h
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568 - S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes Sat, 05 Mar 2022 - 0h
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567 - S11E08 - Medicine & Miracles: The Power of Hospital Marketing Sat, 26 Feb 2022 - 0h
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566 - S11E06 - Inside The Super Bowl Sat, 12 Feb 2022 - 0h
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565 - S11E05 - How Jerry Goodis Made an Advertisement a Beautiful Thing Sat, 05 Feb 2022 - 0h
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564 - S11E04 - Selling Love: The Business of On-Line Dating Sat, 29 Jan 2022 - 0h
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563 - S11E03 - Long Overdue: The Creative Boom of Library Marketing Sat, 22 Jan 2022 - 0h
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562 - S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021 Sat, 15 Jan 2022 - 0h
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561 - S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing Sat, 08 Jan 2022 - 0h
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560 - S7E11 (Archive) - Brands Are People, Too: Products Named After Inventors Sun, 22 Dec 2019
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559 - S7E10 (Archive) - Worthless To Priceless Sun, 22 Dec 2019
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558 - S7E09 (Archive) - Celebrities: Living To Tell The Tales Sun, 22 Dec 2019
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557 - S7E08 (Archive) - Kentucky Fried Brand Myths Sun, 22 Dec 2019
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556 - S7E07 (Archive) - Comic Book Ads Sun, 15 Dec 2019
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555 - S7E06 (Archive) - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems Sun, 15 Dec 2019
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554 - S7E05 (Archive) - Delicious Names: Marketing Appetite Appeal Sun, 15 Dec 2019
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553 - S7E04 (Archive) - Underwear In Your Mailbox: Subscription Marketing Sun, 15 Dec 2019
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552 - S7E03 (Archive) - Damn The Torpedoes Sun, 08 Dec 2019
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551 - S5E09 (Archive) - Achilles Heel Advertising: Repositioning The Competition Sun, 08 Sep 2019
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550 - S5E08 (Archive) - Movie Merchandising Sun, 01 Sep 2019
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549 - S5E06 (Archive) - Words Invented By Marketers Sun, 01 Sep 2019
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548 - S5E05 (Archive) - Small Move, Big Gain Sun, 01 Sep 2019
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547 - S5E04 (Archive) - When Marketers Lie Sun, 01 Sep 2019
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546 - S5E03 (Archive) - Zombie Brands Sun, 23 Jun 2019
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545 - S5E02 (Archive) - Promise Less, Profit More Sun, 23 Jun 2019
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544 - S5E01 (Archive) - How Marketing Created Rituals Sun, 23 Jun 2019
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543 - S4E25 (Archive) - Ask Terry 2015 Sun, 23 Jun 2019
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542 - S8E25 (Archive) - Ask Terry 2019 Wed, 19 Jun 2019
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541 - S4E24 (Archive) - Selling Yourself: The Art of Personal Branding Sun, 16 Jun 2019
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540 - S4E22 (Archive) - The Internet of (Marketing) Things Sun, 16 Jun 2019
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539 - S4E21 (Archive) - Bookmarks 2015 Sun, 16 Jun 2019
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538 - S4E20 (Archive) - Sue Me, Sue You Blues: Famous Advertising Lawsuits Sun, 16 Jun 2019
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537 - S8E24 (Archive) - God Save The Commercial: When Ads Are Banned Wed, 12 Jun 2019
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536 - S8E23 (Archive) - The Risk in the Asterisk: Fine Print & Advertising Disclaimers Wed, 05 Jun 2019
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535 - S8E22 (Archive) - Bookmarks 2019 Wed, 29 May 2019
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534 - We’re back January 8th Wed, 29 Dec 2021