Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.


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This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media.




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Previous episodes

  • 563 - S11E03 - Long Overdue: The Creative Boom of Library Marketing 
    Sat, 22 Jan 2022 - 0h
  • 562 - S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021 
    Sat, 15 Jan 2022 - 0h
  • 561 - S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing 
    Sat, 08 Jan 2022 - 0h
  • 560 - S7E11 (Archive) - Brands Are People, Too: Products Named After Inventors 
    Sun, 22 Dec 2019
  • 559 - S7E10 (Archive) - Worthless To Priceless 
    Sun, 22 Dec 2019
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