Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
See acast.com/privacy for privacy and opt-out information.
Radio: CBLA-FM CBC Radio One Toronto
Categories: Society & Culture
Listen to the last episode:
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media.
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Previous episodes
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563 - S11E03 - Long Overdue: The Creative Boom of Library MarketingSat, 22 Jan 2022 - 0h
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562 - S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021Sat, 15 Jan 2022 - 0h
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561 - S11E01 - Number Fever: Surprising Stories of Bottle Cap MarketingSat, 08 Jan 2022 - 0h
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560 - S7E11 (Archive) - Brands Are People, Too: Products Named After InventorsSun, 22 Dec 2019
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559 - S7E10 (Archive) - Worthless To PricelessSun, 22 Dec 2019
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558 - S7E09 (Archive) - Celebrities: Living To Tell The TalesSun, 22 Dec 2019
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557 - S7E08 (Archive) - Kentucky Fried Brand MythsSun, 22 Dec 2019
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556 - S7E07 (Archive) - Comic Book AdsSun, 15 Dec 2019
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555 - S7E06 (Archive) - A Wild & Crazy Idea: How Companies Solve Big, Hairy ProblemsSun, 15 Dec 2019
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554 - S7E05 (Archive) - Delicious Names: Marketing Appetite AppealSun, 15 Dec 2019
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553 - S7E04 (Archive) - Underwear In Your Mailbox: Subscription MarketingSun, 15 Dec 2019
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552 - S7E03 (Archive) - Damn The TorpedoesSun, 08 Dec 2019
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551 - S5E09 (Archive) - Achilles Heel Advertising: Repositioning The CompetitionSun, 08 Sep 2019
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550 - S5E08 (Archive) - Movie MerchandisingSun, 01 Sep 2019
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549 - S5E06 (Archive) - Words Invented By MarketersSun, 01 Sep 2019
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548 - S5E05 (Archive) - Small Move, Big GainSun, 01 Sep 2019
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547 - S5E04 (Archive) - When Marketers LieSun, 01 Sep 2019
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546 - S5E03 (Archive) - Zombie BrandsSun, 23 Jun 2019
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545 - S5E02 (Archive) - Promise Less, Profit MoreSun, 23 Jun 2019
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544 - S5E01 (Archive) - How Marketing Created RitualsSun, 23 Jun 2019
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543 - S4E25 (Archive) - Ask Terry 2015Sun, 23 Jun 2019
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542 - S8E25 (Archive) - Ask Terry 2019Wed, 19 Jun 2019
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541 - S4E24 (Archive) - Selling Yourself: The Art of Personal BrandingSun, 16 Jun 2019
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540 - S4E22 (Archive) - The Internet of (Marketing) ThingsSun, 16 Jun 2019
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539 - S4E21 (Archive) - Bookmarks 2015Sun, 16 Jun 2019
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538 - S4E20 (Archive) - Sue Me, Sue You Blues: Famous Advertising LawsuitsSun, 16 Jun 2019
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537 - S8E24 (Archive) - God Save The Commercial: When Ads Are BannedWed, 12 Jun 2019
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536 - S8E23 (Archive) - The Risk in the Asterisk: Fine Print & Advertising DisclaimersWed, 05 Jun 2019
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535 - S8E22 (Archive) - Bookmarks 2019Wed, 29 May 2019
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534 - We’re back January 8thWed, 29 Dec 2021
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533 - S10E25 - Ask Terry 2021Thu, 24 Jun 2021
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532 - S10E24 - Can’t Get Enough of the Wonderful Duff: Fake Hollywood BrandsThu, 17 Jun 2021
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531 - S10E23 - Tombstone Tourists: The Growth of Cemetery TourismThu, 10 Jun 2021
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530 - S10E22 - The Show Must Go On: Broadway MarketingThu, 03 Jun 2021
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529 - S7E25 (Archive) - Ask Terry 2018Sun, 02 Feb 2020
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528 - S7E24 (Archive) - Fasten Your Seatbelts: How Self-Driving Cars and Marketing CollideSun, 02 Feb 2020
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527 - S7E23 (Archive) - How Tourism Survives A TragedySun, 02 Feb 2020
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526 - S7E22 (Archive) - Guinness Book of World Ad RecordsSun, 02 Feb 2020
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525 - S8E21 (Archive) - Brand Envy 2019Wed, 22 May 2019
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524 - S8E20 (Archive) - To Bleep Or Not To Bleep: Vulgar TrademarksWed, 15 May 2019
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523 - S8E19 (Archive) - Selling The Dream: Real Estate Advertising (An Encore Presentation)Wed, 08 May 2019
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522 - S8E18 (Archive) - Under The Influence of My InfluencesWed, 01 May 2019
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521 - S8E17 (Archive) - Best Product In A Leading Role: Celebrity CEOsWed, 24 Apr 2019
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520 - S8E16 (Archive) - Red Sheep: The Power of Word-Of-Mouth AdvertisingWed, 17 Apr 2019
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519 - S8E15 (Archive) - Little Big Towns: Roadside Attractions As MarketingWed, 10 Apr 2019
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518 - S8E14 (Archive) - Disgustingly Effective: The Marketing of Bodily FunctionsWed, 03 Apr 2019
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517 - S3E02 (Archive) - The Psychology of PriceMon, 01 Apr 2019
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516 - S8E12 (Archive) - Objection Overruled: Law Firm AdvertisingWed, 20 Mar 2019
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515 - S8E11 (Archive) - Air Quality: Rule-Breaking Radio AdvertisingWed, 13 Mar 2019
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514 - S8E10 (Archive) - Distress PurchasesWed, 06 Mar 2019
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