Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.


Hosted on Acast. See acast.com/privacy for more information.

Listen to the last episode:

There are some time-honored honorifics in the world of marketing.

 

“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. 

 

Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.

 

They’re usually leaders in their category.

 

Is it because those products are the best?

 

Or – is it because those brand names give the products a sense of respect and authority?




Hosted on Acast. See acast.com/privacy for more information.

Previous episodes

  • 651 - When You're This Big, They Call you Mister 
    Sat, 16 Mar 2024 - 0h
  • 650 - Terry Interviews Arkells Lead Singer Max Kerman 
    Mon, 11 Mar 2024 - 0h
  • 649 - Buy-O-Pics: When Brands Become Movies 
    Sat, 09 Mar 2024 - 0h
  • 648 - Seeing is Believing: The Power of Demonstration Commercials - Part 2 
    Sat, 02 Mar 2024 - 0h
  • 647 - Seeing is Believing: The Power of Demonstration Commercials 
    Sat, 24 Feb 2024 - 0h
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