Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Hosted on Acast. See acast.com/privacy for more information.

Listen to the last episode:

 20th century movies and TV shows were dominated by the traditional “hero.”


With high morals and an ethical code of honour.


The 21st century has a different take.


Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad.


Antiheroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically.


And if advertising is the great mirror to pop culture, it just may explain the emergence of antihero brands – who dare you to like them.

Hosted on Acast. See acast.com/privacy for more information.

Previous episodes

  • 623 - The Allure of the Bad-Ass: Advertising Antiheroes 
    Sat, 03 Jun 2023 - 0h
  • 622 - Nooner Nookie: The Allure of Marketing Freebies 
    Sat, 27 May 2023 - 0h
  • 621 - The Phrase That Pays: Marketing Contests 
    Sat, 20 May 2023 - 0h
  • 620 - Canadaland Goes Under The Influence 
    Sat, 13 May 2023 - 0h
  • 619 - Billboards Are Always in Bloom 
    Sat, 06 May 2023 - 0h
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