Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
See acast.com/privacy for privacy and opt-out information.
Radio: CBLA-FM CBC Radio One Toronto
Categories: Society & Culture
Listen to the last episode:
This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offer Whoppers at McDonald’s, how Wendy’s threw a mixtape at their rivals and how the CEO of a pizza company set fire to a cease & desist letter.
See acast.com/privacy for privacy and opt-out information.
Previous episodes
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583 - S11E24 - Arch EnemiesSat, 18 Jun 2022 - 0h
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582 - S11E23 - Bookmarks 2022Sat, 11 Jun 2022 - 0h
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581 - S11E22 - Brand Envy 2022Sat, 04 Jun 2022 - 0h
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580 - S11E21 - "Rule Breakers"Sat, 28 May 2022 - 0h
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579 - S11E20 - Brilliantly Bland: Why Boring SellsSat, 21 May 2022 - 0h
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578 - Rejecting The Rubik's CubeSat, 14 May 2022 - 0h
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577 - S11E18 - Confessions of a Book Lover: The Art of Marketing BooksSat, 07 May 2022 - 0h
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576 - S11E17 - Put A Tiger in Your Tank: Advertising Gets AnimatedSat, 30 Apr 2022 - 0h
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575 - S11E16 - Only in Advertising: Stories from the Front LinesSat, 23 Apr 2022 - 0h
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574 - S11E15 - Surprising Origin StoriesSat, 16 Apr 2022 - 0h
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573 - S11E14 - From Batawa To Port Sunlight: The Story of Company TownsSat, 09 Apr 2022 - 0h
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572 - S11E13 - My Best Mistake "Bonus" Pod to celebrate Canada Reads on CBCMon, 04 Apr 2022 - 0h
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571 - S11E12- Lions, Panties & Hotel Keys: Hollywood Publicity StuntsSat, 26 Mar 2022 - 0h
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570 - S11E11 - Don't Do It Advertising - Part TwoSat, 19 Mar 2022 - 0h
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569 - S11E10 - Don't Do It AdvertisingSat, 12 Mar 2022 - 0h
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568 - S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name ChangesSat, 05 Mar 2022 - 0h
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567 - S11E08 - Medicine & Miracles: The Power of Hospital MarketingSat, 26 Feb 2022 - 0h
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566 - S11E06 - Inside The Super BowlSat, 12 Feb 2022 - 0h
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565 - S11E05 - How Jerry Goodis Made an Advertisement a Beautiful ThingSat, 05 Feb 2022 - 0h
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564 - S11E04 - Selling Love: The Business of On-Line DatingSat, 29 Jan 2022 - 0h
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563 - S11E03 - Long Overdue: The Creative Boom of Library MarketingSat, 22 Jan 2022 - 0h
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562 - S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021Sat, 15 Jan 2022 - 0h
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561 - S11E01 - Number Fever: Surprising Stories of Bottle Cap MarketingSat, 08 Jan 2022 - 0h
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560 - S7E11 (Archive) - Brands Are People, Too: Products Named After InventorsSun, 22 Dec 2019
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559 - S7E10 (Archive) - Worthless To PricelessSun, 22 Dec 2019
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558 - S7E09 (Archive) - Celebrities: Living To Tell The TalesSun, 22 Dec 2019
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557 - S7E08 (Archive) - Kentucky Fried Brand MythsSun, 22 Dec 2019
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556 - S7E07 (Archive) - Comic Book AdsSun, 15 Dec 2019
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555 - S7E06 (Archive) - A Wild & Crazy Idea: How Companies Solve Big, Hairy ProblemsSun, 15 Dec 2019
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554 - S7E05 (Archive) - Delicious Names: Marketing Appetite AppealSun, 15 Dec 2019
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553 - S7E04 (Archive) - Underwear In Your Mailbox: Subscription MarketingSun, 15 Dec 2019
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552 - S7E03 (Archive) - Damn The TorpedoesSun, 08 Dec 2019
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551 - S5E09 (Archive) - Achilles Heel Advertising: Repositioning The CompetitionSun, 08 Sep 2019
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550 - S5E08 (Archive) - Movie MerchandisingSun, 01 Sep 2019
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549 - S5E06 (Archive) - Words Invented By MarketersSun, 01 Sep 2019
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548 - S5E05 (Archive) - Small Move, Big GainSun, 01 Sep 2019
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547 - S5E04 (Archive) - When Marketers LieSun, 01 Sep 2019
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546 - S5E03 (Archive) - Zombie BrandsSun, 23 Jun 2019
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545 - S5E02 (Archive) - Promise Less, Profit MoreSun, 23 Jun 2019
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544 - S5E01 (Archive) - How Marketing Created RitualsSun, 23 Jun 2019
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543 - S4E25 (Archive) - Ask Terry 2015Sun, 23 Jun 2019
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542 - S8E25 (Archive) - Ask Terry 2019Wed, 19 Jun 2019
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541 - S4E24 (Archive) - Selling Yourself: The Art of Personal BrandingSun, 16 Jun 2019
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540 - S4E22 (Archive) - The Internet of (Marketing) ThingsSun, 16 Jun 2019
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539 - S4E21 (Archive) - Bookmarks 2015Sun, 16 Jun 2019
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538 - S4E20 (Archive) - Sue Me, Sue You Blues: Famous Advertising LawsuitsSun, 16 Jun 2019
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537 - S8E24 (Archive) - God Save The Commercial: When Ads Are BannedWed, 12 Jun 2019
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536 - S8E23 (Archive) - The Risk in the Asterisk: Fine Print & Advertising DisclaimersWed, 05 Jun 2019
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535 - S8E22 (Archive) - Bookmarks 2019Wed, 29 May 2019
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534 - We’re back January 8thWed, 29 Dec 2021
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