
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Hosted on Acast. See acast.com/privacy for more information.
Radio: CBLA-FM CBC Radio One Toronto
Categories: Society & Culture
Listen to the last episode:
This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world.
Hosted on Acast. See acast.com/privacy for more information.
Previous episodes
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603 - Tools for the Family Jewels: Gender Bending Brands Sat, 21 Jan 2023 - 0h
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602 - The Willy Wonka Secret: Candy Bar Advertising Sat, 14 Jan 2023 - 0h
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601 - Backstage at the Vinyl Cafe comes to Apostrophe Wed, 11 Jan 2023 - 0h
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600 - London Bridge Is Down: How The Queen’s Death Affects Marketing Sat, 07 Jan 2023 - 0h
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599 - We're back January 7th Tue, 03 Jan 2023 - 0h
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598 - Even More Remarkable Brands (AOP 2011) Sat, 26 Nov 2022 - 0h
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597 - Mad Women (AOP 2011) Sat, 12 Nov 2022 - 0h
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596 - S3E05 - Marketing Rock and Roll, Part Two Sat, 05 Nov 2022 - 0h
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595 - Burn The Boats: Brands That Risked and Won (AOP 2011) Sat, 29 Oct 2022 - 0h
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594 - Ageism In Advertising (AOP 2011) Sat, 15 Oct 2022 - 0h
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593 - Rejecting Colonel Harland Sanders Tue, 04 Oct 2022 - 0h
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592 - The Commercials You Grew Up With (AOP 2011) Sat, 17 Sep 2022 - 0h
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591 - S3E04 - Marketing Rock and Roll, Part One Mon, 05 Sep 2022 - 0h
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590 - AOP Goes to the Movies (AOP 2011) Sat, 03 Sep 2022 - 0h
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589 - Marketing Pioneers (AOP 2011) Sat, 20 Aug 2022 - 0h
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588 - Candid Commercials: Real People in Advertising (AOP 2011) Sat, 06 Aug 2022 - 0h
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587 - It's Not Easy Being Green: Green Marketing (AOP 2011) Sat, 23 Jul 2022 - 0h
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586 - Luxury Advertising (AOP 2011) Fri, 15 Jul 2022 - 0h
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585 - Bonus Episodes from Age of Persuasion 2011 Tue, 12 Jul 2022 - 0h
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584 - S11E25 - Ask Terry (2022) Sat, 25 Jun 2022 - 0h
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583 - S11E24 - Arch Enemies Sat, 18 Jun 2022 - 0h
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582 - S11E23 - Bookmarks 2022 Sat, 11 Jun 2022 - 0h
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581 - S11E22 - Brand Envy 2022 Sat, 04 Jun 2022 - 0h
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580 - S11E21 - "Rule Breakers" Sat, 28 May 2022 - 0h
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579 - S11E20 - Brilliantly Bland: Why Boring Sells Sat, 21 May 2022 - 0h
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578 - Rejecting The Rubik's Cube Sat, 14 May 2022 - 0h
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577 - S11E18 - Confessions of a Book Lover: The Art of Marketing Books Sat, 07 May 2022 - 0h
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576 - S11E17 - Put A Tiger in Your Tank: Advertising Gets Animated Sat, 30 Apr 2022 - 0h
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575 - S11E16 - Only in Advertising: Stories from the Front Lines Sat, 23 Apr 2022 - 0h
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574 - S11E15 - Surprising Origin Stories Sat, 16 Apr 2022 - 0h
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573 - S11E14 - From Batawa To Port Sunlight: The Story of Company Towns Sat, 09 Apr 2022 - 0h
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572 - S11E13 - My Best Mistake "Bonus" Pod to celebrate Canada Reads on CBC Mon, 04 Apr 2022 - 0h
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571 - S11E12- Lions, Panties & Hotel Keys: Hollywood Publicity Stunts Sat, 26 Mar 2022 - 0h
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570 - S11E11 - Don't Do It Advertising - Part Two Sat, 19 Mar 2022 - 0h
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569 - S11E10 - Don't Do It Advertising Sat, 12 Mar 2022 - 0h
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568 - S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes Sat, 05 Mar 2022 - 0h
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567 - S11E08 - Medicine & Miracles: The Power of Hospital Marketing Sat, 26 Feb 2022 - 0h
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566 - S11E06 - Inside The Super Bowl Sat, 12 Feb 2022 - 0h
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565 - S11E05 - How Jerry Goodis Made an Advertisement a Beautiful Thing Sat, 05 Feb 2022 - 0h
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564 - S11E04 - Selling Love: The Business of Online Dating Sat, 29 Jan 2022 - 0h
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563 - S11E03 - Long Overdue: The Creative Boom of Library Marketing Sat, 22 Jan 2022 - 0h
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562 - S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021 Sat, 15 Jan 2022 - 0h
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561 - S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing Sat, 08 Jan 2022 - 0h
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560 - S7E11 - Brands Are People, Too: Products Named After Inventors Thu, 15 Mar 2018 - 0h
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559 - S7E10 - Worthless To Priceless Fri, 09 Mar 2018 - 0h
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558 - S7E09 - Celebrities: Living To Tell The Tales Fri, 02 Mar 2018 - 0h
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557 - S7E08 - Kentucky Fried Brand Myths Fri, 23 Feb 2018 - 0h
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556 - S7E07 - Comic Book Ads Fri, 16 Feb 2018 - 0h
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555 - S7E06 - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems Fri, 09 Feb 2018 - 0h
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554 - S7E05 - Delicious Names: Marketing Appetite Appeal Fri, 02 Feb 2018 - 0h