Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Hosted on Acast. See acast.com/privacy for more information.
Radio: CBLA-FM CBC Radio One Toronto
Categories: Society & Culture
Listen to the last episode:
This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world.
Hosted on Acast. See acast.com/privacy for more information.
Previous episodes
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603 - Tools for the Family Jewels: Gender Bending BrandsSat, 21 Jan 2023 - 0h
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602 - The Willy Wonka Secret: Candy Bar AdvertisingSat, 14 Jan 2023 - 0h
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601 - Backstage at the Vinyl Cafe comes to ApostropheWed, 11 Jan 2023 - 0h
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600 - London Bridge Is Down: How The Queen’s Death Affects MarketingSat, 07 Jan 2023 - 0h
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599 - We're back January 7thTue, 03 Jan 2023 - 0h
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598 - Even More Remarkable Brands (AOP 2011)Sat, 26 Nov 2022 - 0h
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597 - Mad Women (AOP 2011)Sat, 12 Nov 2022 - 0h
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596 - S3E05 - Marketing Rock and Roll, Part TwoSat, 05 Nov 2022 - 0h
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595 - Burn The Boats: Brands That Risked and Won (AOP 2011)Sat, 29 Oct 2022 - 0h
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594 - Ageism In Advertising (AOP 2011)Sat, 15 Oct 2022 - 0h
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593 - Rejecting Colonel Harland SandersTue, 04 Oct 2022 - 0h
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592 - The Commercials You Grew Up With (AOP 2011)Sat, 17 Sep 2022 - 0h
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591 - S3E04 - Marketing Rock and Roll, Part OneMon, 05 Sep 2022 - 0h
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590 - AOP Goes to the Movies (AOP 2011)Sat, 03 Sep 2022 - 0h
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589 - Marketing Pioneers (AOP 2011)Sat, 20 Aug 2022 - 0h
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588 - Candid Commercials: Real People in Advertising (AOP 2011)Sat, 06 Aug 2022 - 0h
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587 - It's Not Easy Being Green: Green Marketing (AOP 2011)Sat, 23 Jul 2022 - 0h
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586 - Luxury Advertising (AOP 2011)Fri, 15 Jul 2022 - 0h
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585 - Bonus Episodes from Age of Persuasion 2011Tue, 12 Jul 2022 - 0h
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584 - S11E25 - Ask Terry (2022)Sat, 25 Jun 2022 - 0h
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583 - S11E24 - Arch EnemiesSat, 18 Jun 2022 - 0h
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582 - S11E23 - Bookmarks 2022Sat, 11 Jun 2022 - 0h
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581 - S11E22 - Brand Envy 2022Sat, 04 Jun 2022 - 0h
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580 - S11E21 - "Rule Breakers"Sat, 28 May 2022 - 0h
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579 - S11E20 - Brilliantly Bland: Why Boring SellsSat, 21 May 2022 - 0h
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578 - Rejecting The Rubik's CubeSat, 14 May 2022 - 0h
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577 - S11E18 - Confessions of a Book Lover: The Art of Marketing BooksSat, 07 May 2022 - 0h
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576 - S11E17 - Put A Tiger in Your Tank: Advertising Gets AnimatedSat, 30 Apr 2022 - 0h
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575 - S11E16 - Only in Advertising: Stories from the Front LinesSat, 23 Apr 2022 - 0h
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574 - S11E15 - Surprising Origin StoriesSat, 16 Apr 2022 - 0h
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573 - S11E14 - From Batawa To Port Sunlight: The Story of Company TownsSat, 09 Apr 2022 - 0h
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572 - S11E13 - My Best Mistake "Bonus" Pod to celebrate Canada Reads on CBCMon, 04 Apr 2022 - 0h
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571 - S11E12- Lions, Panties & Hotel Keys: Hollywood Publicity StuntsSat, 26 Mar 2022 - 0h
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570 - S11E11 - Don't Do It Advertising - Part TwoSat, 19 Mar 2022 - 0h
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569 - S11E10 - Don't Do It AdvertisingSat, 12 Mar 2022 - 0h
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568 - S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name ChangesSat, 05 Mar 2022 - 0h
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567 - S11E08 - Medicine & Miracles: The Power of Hospital MarketingSat, 26 Feb 2022 - 0h
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566 - S11E06 - Inside The Super BowlSat, 12 Feb 2022 - 0h
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565 - S11E05 - How Jerry Goodis Made an Advertisement a Beautiful ThingSat, 05 Feb 2022 - 0h
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564 - S11E04 - Selling Love: The Business of Online DatingSat, 29 Jan 2022 - 0h
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563 - S11E03 - Long Overdue: The Creative Boom of Library MarketingSat, 22 Jan 2022 - 0h
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562 - S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021Sat, 15 Jan 2022 - 0h
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561 - S11E01 - Number Fever: Surprising Stories of Bottle Cap MarketingSat, 08 Jan 2022 - 0h
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560 - S7E11 - Brands Are People, Too: Products Named After InventorsThu, 15 Mar 2018 - 0h
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559 - S7E10 - Worthless To PricelessFri, 09 Mar 2018 - 0h
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558 - S7E09 - Celebrities: Living To Tell The TalesFri, 02 Mar 2018 - 0h
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557 - S7E08 - Kentucky Fried Brand MythsFri, 23 Feb 2018 - 0h
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556 - S7E07 - Comic Book AdsFri, 16 Feb 2018 - 0h
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555 - S7E06 - A Wild & Crazy Idea: How Companies Solve Big, Hairy ProblemsFri, 09 Feb 2018 - 0h
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554 - S7E05 - Delicious Names: Marketing Appetite AppealFri, 02 Feb 2018 - 0h
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