Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.


Hosted on Acast. See acast.com/privacy for more information.

Listen to the last episode:

This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world.




Hosted on Acast. See acast.com/privacy for more information.

Previous episodes

  • 603 - Tools for the Family Jewels: Gender Bending Brands 
    Sat, 21 Jan 2023 - 0h
  • 602 - The Willy Wonka Secret: Candy Bar Advertising 
    Sat, 14 Jan 2023 - 0h
  • 601 - Backstage at the Vinyl Cafe comes to Apostrophe 
    Wed, 11 Jan 2023 - 0h
  • 600 - London Bridge Is Down: How The Queen’s Death Affects Marketing 
    Sat, 07 Jan 2023 - 0h
  • 599 - We're back January 7th 
    Tue, 03 Jan 2023 - 0h
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