Under the Influence from CBC Radio

Under the Influence from CBC Radio

CBC Radio

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Listen to the last episode:

This week, we explore why companies change valuable brand names when expanding to other countries. Sometimes the reason is a language issue. But other times, the reasons are far more interesting. For example, Mr. Clean is called Meister Proper in Germany and Maestro Lindo in Italy. And the reason it’s hard to find a Burger King in Australia is the most curious story of all.

Previous episodes

  • 314 - S9E08 - The Name Game: Brand Names In Different Countries 
    Thu, 20 Feb 2020
  • 313 - S8E06 - The Pompatus of Skippy: Brand Names In Songs 
    Thu, 07 Feb 2019
  • 312 - S8E05 - Monastic Merchandise: Products Made By Monks 
    Thu, 31 Jan 2019
  • 311 - S8E04 - Vending Machines: Coin-Operated Marketing 
    Thu, 24 Jan 2019
  • 310 - S8E03 - A Matter of Time: The History of Commercial Lengths 
    Thu, 17 Jan 2019
Show more episodes

More canadian business podcasts

More international business podcasts

Other CBLA-FM CBC Radio One Toronto podcasts

Choose the genre of podcast