Under the Influence from CBC Radio

Under the Influence from CBC Radio

CBC Radio

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

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This week, we explore the world of Torture Tests. Torture test commercials are one of the advertising industry’s most powerful techniques - because when a product can survive a dramatic test, it can convince a lot of people to buy the product. Unless, that is, the torture test goes very wrong…

Previous episodes

  • 358 - S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests 
    Thu, 09 Apr 2020
  • 357 - S9E14 - Thumbs Up or Thumbs Down: The New World of Online Reviews 
    Thu, 02 Apr 2020
  • 356 - S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing 
    Thu, 26 Mar 2020
  • 355 - S9E11 - For Better or For Worse: Wedding Marketing 
    Thu, 12 Mar 2020
  • 354 - S9E10 - Come Fly With Me: Airports Are Now Brands 
    Thu, 05 Mar 2020
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