Under the Influence from CBC Radio

Under the Influence from CBC Radio

CBC Radio

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Listen to the last episode:

From the Digital Box Set: This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, and were either shut down or slipped into bankruptcy - only to rise from the dead and exist yet again. We’ll look at an airline grounded 25 years ago that has taken flight again, a retailer that died and came back, a television show that was cancelled then resurrected to become one of the most successful of all time and an automobile that once ruled the road, was then discontinued, then exhumed. All zombie brands that still roam the earth. This is an archived episode that aired originally on January 20, 2016.

Previous episodes

  • 410 - S5E03 (Archive) - Zombie Brands 
    Mon, 24 Jun 2019
  • 409 - S5E02 (Archive) - Promise Less, Profit More 
    Mon, 24 Jun 2019
  • 408 - S4E24 (Archive) - Selling Yourself: The Art of Personal Branding 
    Mon, 17 Jun 2019
  • 407 - S4E22 (Archive) - The Internet of (Marketing) Things 
    Mon, 17 Jun 2019
  • 406 - S4E21 (Archive) - Bookmarks 2015 
    Mon, 17 Jun 2019
Show more episodes

More canadian business podcasts

More international business podcasts

Other CBLA-FM CBC Radio One Toronto podcasts

Choose the genre of podcast