The Ghost Influence Podcast: How Viral Happens On Reddit
Brian Swichkow: Social Engineering, Digital Empathy, Community Marketing
An interview series breaking down the stories behind viral content, sharing what happened when it took off, and showing how the attention is being leveraged into something meaningful. Whether for marketing, fame, or influence — we deconstruct the art and science behind massive exposure only platforms like reddit can foster. Listen, learn, leverage.
Categories: Business
Listen to the last episode:
In search of himself, Andy Mai sought to take a more conscious look at... his look. He was one of the early adopters to jump into the /r/malefashionadvice subdreddit, also known as 'MFA', that has since grown to be one of Reddit's staple communities with over 500K readers. Andy's passion for expression extends beyond himself as he encourages people to experiment with their self image. Leading by example he constructed the now legendary prompt "let's have some fun" and submitted it to Reddit. Four years later he still gets questions from people seeking a supportive voice and is always there to answer the call. This episode is guaranteed to make you feel all warm and fuzzy inside.
Previous episodes
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16 - 016 Male Fashion Advice: Creativity, Introspection, & Personal Branding On Democratic Platforms With Andy MaiWed, 13 Jan 2016 - 0h
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15 - 015 The Sanders For President Subreddit: The Birth & Development Of Reddit Communities With Aidan KingWed, 13 Jan 2016 - 0h
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14 - 014 The Real Mimosa Girl: Creative Process & Stolen Content Gone Viral With Ali SpagnolaWed, 13 Jan 2016 - 0h
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13 - 013 Don't Get Wet: From Unemployment To The Front Page, Mobile Game Development With Sandy GordonWed, 13 Jan 2016 - 0h
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12 - 012 Flamethrowers & Magic: The Highs & Lows Of E-Commerce On Reddit With Adam WilberWed, 13 Jan 2016
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11 - 011 The Virginity Story That Went Viral & Sparked A YouTube Channel With Sean ThomasSun, 13 Dec 2015 - 0h
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10 - 010 Shirt Was Cash: User Submitted Shirts & E-Commerce Inside A Community With AnonSun, 13 Dec 2015 - 0h
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9 - 009 Six Seconds To Fame: Vine Comedian To Illustrator Superstar With Heather ChristiansonSat, 05 Dec 2015 - 0h
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8 - 008 The User Is Drunk: UX Design, Alcohol, & Internet Fame With Richard LittauerSat, 05 Dec 2015 - 0h
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7 - 007 Squatty Potty: Unicorn Poop Gone Viral With Bobby EdwardsTue, 01 Dec 2015 - 0h
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6 - 006 Pixel Thoughts: Meditation Tool Gone Viral With Marc BalabanWed, 25 Nov 2015 - 0h
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5 - 005 AirConsole: Redefining Gaming & Media With Rafael MorganWed, 25 Nov 2015 - 0h
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4 - 004 Tinder Hacks: Wooing 4,000 Women And The Media With Blake JamiesonWed, 25 Nov 2015 - 0h
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3 - 003 Reddit Music Player: Turning Democracy Into A Playlist With Ilias IsmanalijevSat, 21 Nov 2015 - 0h
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2 - 002 Instagram's Apology For Manboobs: From Prank To Profit With James ShamsiSat, 21 Nov 2015 - 0h
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1 - 001 Reel Scary: Rating Movies Based On Scariness With Scott PlybonFri, 20 Nov 2015 - 0h
