The Ghost Influence Podcast: How Viral Happens On Reddit

The Ghost Influence Podcast: How Viral Happens On Reddit

Brian Swichkow: Social Engineering, Digital Empathy, Community Marketing

An interview series breaking down the stories behind viral content, sharing what happened when it took off, and showing how the attention is being leveraged into something meaningful. Whether for marketing, fame, or influence — we deconstruct the art and science behind massive exposure only platforms like reddit can foster. Listen, learn, leverage.

Categories: Business

Listen to the last episode:

In search of himself, Andy Mai sought to take a more conscious look at... his look. He was one of the early adopters to jump into the /r/malefashionadvice subdreddit, also known as 'MFA', that has since grown to be one of Reddit's staple communities with over 500K readers. Andy's passion for expression extends beyond himself as he encourages people to experiment with their self image. Leading by example he constructed the now legendary prompt "let's have some fun" and submitted it to Reddit. Four years later he still gets questions from people seeking a supportive voice and is always there to answer the call. This episode is guaranteed to make you feel all warm and fuzzy inside.

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Music: ‘Splashed - Her Smile (Original Mix)'

Previous episodes

  • 16 - 016 Male Fashion Advice: Creativity, Introspection, & Personal Branding On Democratic Platforms With Andy Mai 
    Wed, 13 Jan 2016 - 0h
  • 15 - 015 The Sanders For President Subreddit: The Birth & Development Of Reddit Communities With Aidan King 
    Wed, 13 Jan 2016 - 0h
  • 14 - 014 The Real Mimosa Girl: Creative Process & Stolen Content Gone Viral With Ali Spagnola 
    Wed, 13 Jan 2016 - 0h
  • 13 - 013 Don't Get Wet: From Unemployment To The Front Page, Mobile Game Development With Sandy Gordon 
    Wed, 13 Jan 2016 - 0h
  • 12 - 012 Flamethrowers & Magic: The Highs & Lows Of E-Commerce On Reddit With Adam Wilber 
    Wed, 13 Jan 2016
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